This article reflects the opinions of its author and not necessarily those of ShareSoc.
Background
We are often warned of how technolog y change can decimate a company and perhaps there is little better example than LoopUp. In the Spring of 2020, LoopUp, with its telephone meetings business, appeared to be in the right place as everyone started working from home and physical meetings were cancelled. But revenues nosedived 60% in 2021, profits turned into losses and rapid equity dilution followed as Microsoft Teams and Zoom took over the remote meetings business. The share price collapsed from 248p in August 2020 to less than 2p today (market cap around £3m). LoopUp still runs a cash flow positive telephony meetings business which is still ...Not a member? Join today
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